Boob Tube Unbound
Via Jeff Jarvis’s BuzzMachine, television is shaking off its chains and getting jiggy.
In big news today, Disney said it will make episodes of its shows available online, for free and on-demand, the day after they air on broadcast.
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And that leads to the real danger to media competitors: Ad Age reported last week that the ad industry is “ousting broadcast TV as its central organizing principle.” That is seismic.
Instead, Ad Age reports… that “in its place, a more flexible notion of video is emerging, one that is rendering obsolte many industry silos, forcing the rearrangement of TV and internet buying, planning and selling units, and bringing newbie digital types into ever closer proximity to grizzled broadcast buyers.”
I’m not sure I agree with all of his analysis, but this is definitely a sign of what’s coming.
“Would you like to email this program to a friend?”
